Humans refuse to act the way logical systems designers want them to. This makes tracking customers across one medium challenging and across all possible media next to impossible. There is one key to success that can lead to a fuller understanding of your prospects, customers and loyal fans.

• Jim Sterne, President, Target Marketing & Chair, DAA

Mobile devices have expanded the reach of your digital brands and introduced new ways for customers to interact with it. But the biggest challenge is knowing when it's a single customer interacting with you through all of these screens and providing a consistent, relevant experience. Learn about best practices to connect your digital marketing efforts across multiple screens.

• Akin Arikan, Evangelist, Enterprise Marketing Management, IBM

Does mobile advertising work? Can it drive purchase? Usage? Can data that predicts offline success be successfully re-purposed to target a mobile audience? And can a localized approach, using a focus on zip codes rich in high quality prospects rather than individual or household-level data, yield measurable increases in performance? What are the interactions of mobile campaigns and direct marketing when they overlap in time? Through a recent case study, we will see evidence of the ability of mobile advertising to promote new accounts and credit card usage, based on actual transactional data, and taking into account interactions with direct marketing campaigns aimed at the same audience.

• Michael Gorman, VP, Strategic Partnerships, Acxiom

Each day, consumers use iOS and Android apps more than they do the Internet. Additionally, the installed base of smart devices already reaches 60% that of Facebook, which recently enjoyed the second largest IPO in history. Not only are mobile devices the fastest growing platform in the history of consumer technology, but they also offer unparalleled opportunities to deeply understand consumer behavior and audience composition. It’s a consumer behavior treasure chest. At the center of this growth is Flurry, a company that tracks usage behavior and serves advertising in more than 200,000 apps across more than 500 million iOS and Android devices each month. In this session, Flurry shares the most important trends that you must understand to thrive in the new app economy.

• Jarah Euston, Director of Analytics, Flurry

Online privacy is a hot issue for consumers and regulators and is becoming a competitive dimension of the browser wars. Industry leaders have agreed to implement Do Not Track but the definition of tracking and the scope of its exceptions remain unclear. What is the impact of Do Not Track on website and app analytics? What programmatic approaches can publishers use to stay on the right side of the line? Learn about practical approaches to managing privacy in a dynamic and uncertain environment.

• Jim Brock, Founder, PrivacyChoice.org

• Ron Bodkin, CEO/Founder, Think Big Analytics

5in5: Big Data Challenges in Real-Time Internet Advertising

• Dr. Michael Recce, VP Modeling, Quantcast

5in5: Delivering a Data-Driven Go To Market Approach

Learn how to use your company’s data assets to enhance your sales & marketing approach. LinkedIn uses its multi-billion rows of activity data to power its go-to-market: for example, how it sorts marketing leads, allocates sales territories, and generally prioritizes the most effective sales & marketing efforts to accelerate its rapidly expanding recruiting, marketing, and sales solutions businesses.

• James Raybould, Director of Insights, LinkedIn

5in5: Building the Trulia Price Monitor

Using massive data and analytics Trulia created a leading indicator of home-price trends that detected the current price rebound ahead of other major indexes. Here's how we did it.

• Jed Kolko, Chief Economist & Head of Analytics, Trulia

5in5: Insight to Power Users

Learn how HP leveraged Big Data to both democratize their web analytics data and also provide unprecedented insight to power users.

• Andrew Bakonyi, Global eCommerce Analytics & Strategy, HP

Big data can be used to analysis many things. One of the most practical applications is to use big data to analyze your user base. This presentation goes through examples of how to use data to analyze your users and make better decisions for your business.

• Hiten Shah, CEO, KISSmetrics

Experts from all angles - agency, technology toll and domain site all share their perspectives on Big Data including getting started and what's next. Bring your toughest questions for these gurus to answer!

• Ron Bodkin, Founder & CEO Think Big Analytics
• Rahul Deshmukh, Director, Web Intelligence, Splunk
• Paul O'Leary, Founder & CTO, Quantivo

Practical tips on how to nurture your future analytics rock stars.

• Feras Alhlou, President/Co-Founder, E-Nor

There are musts and there are nice-to-haves, from javascript mastery and number crunching to the ability to tell a compelling story. Join industry veteran Dylan Lewis to find out how you move from good to great and from great to awesome!

• Dylan Lewis, Group Manager, Web Measurement, Intuit

There is more specialization in the digital analytics space than ever. What skills do you want to develop and what paths do you might want to pursuit? Bring your career and team questions to our panel of industry leaders.

• Robert W. Wrubel, Executive Vice President & Chief Innovation Officer, Apollo Group
• Alex Yoder, CEO, Webtrends