These are the elected board members for the 2012-2013 DAA Board of Directors Election.

The Digital Analytics Association is excited to announce the results of the 2012-13 Board of Directors election. This year there were a total of five seats available and as a result three notable digital marketing experts, Terry Cohen, Peter Fader and Eric Feinberg, joined the Board as new members while two current members, John Lovett and Jim Sterne, were re-elected.

“The DAA Board congratulates the new and returning board members on their selection by their peers. One of the reasons they were selected was for their ability to provide strategic direction relative to the expansion of the association into the full digital analytics industry,” said Peter Sanborn, president of the DAA. “The addition of these three new Board members brings valuable expertise and resources to the association’s leadership that will be instrumental in moving the DAA forward and we are excited to explore what their unique talents will bring to the association. The Board is also pleased that the new nomination and election process put in place in 2011 has again been overwhelmingly accepted by the members.”

Officers of the Board

The DAA Board of Directors also elected the following Board members to serve as officers of the DAA during 2012-13:

• President: John Lovett, Senior Partner and Principal Consultant, Web Analytics Demystified
• Vice President: Bob Page, Vice President Data & Analytics Platform, eBay
• Secretary: Shari Cleary, Vice President of Strategic Insights & Research, Viacom Media Networks
• Treasurer: Jodi McDermott, Vice President of Product Management, comScore
• Chair: Jim Sterne, President, Target Marketing and Founder, eMetrics Marketing Optimization Summit

“I am truly excited to lead the DAA during this time of unprecedented data growth and possibility,” said John Lovett, newly appointed DAA President. “The momentum that the DAA Board, our Directors Emeritus, member volunteers and analytics community has created leading up to now, places us on the bleeding edge of a burgeoning industry. The DAA is the authoritative voice on digital analytics research, education, standards, public policy, and advocacy; and I am honored to help our advance our mission.”

The officers serve as the Executive Committee of the Board of Directors and serve a one-year term. See the full list of the DAA Board of Directors.

Slate – Elected

• Peter Fader, Professor of Marketing; Co-Director of the Wharton Customer Analytics Initiative, The Wharton School of the University of Pennsylvania (USA)
  Higher education

Background

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative, a new research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions.

Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.

• Eric Feinberg, Senior Director, Mobile, Media & Entertainment, ForeSee (USA)
  Product or Services; Consulting/Academia

Background

Eric provides leadership to ForeSee’s mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings.

Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and is a frequent presenter at conferences in the U.S. and UK. Eric is the Co-Chairman of the Digital Analytics Association’s Membership Committee and serves as instructor for various trade groups on the importance and application of attitudinal analytics.

Previously, he has held positions that include web analyst, multichannel strategy consultant, usability specialist and focus group moderator. His goal is to best understand and motivate multi-channel consumers on behalf of his clients.

• John Lovett, Senior Partner, Web Analytics Demystified (USA)
  Consulting

Background

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and forward thinking perspective help both vendors and clients alike to transcend mediocrity by changing the shape of business using strategic measurement practices. Prior to joining Web Analytics Demystified, Lovett was a Senior Analyst with Forrester Research. Currently, Lovett sits on the Board of Directors for the Web Analytics Association and is anticipating the publication of his first book, Social Media Metrics Secrets (Wiley & Sons, 2011).

At Large Directors

• Terry Cohen, SVP, Strategy & Analytics, Digitas (USA)
  Vendor (agency)

Background

As Senior Vice President of Strategy and Analytics at Digitas (a leading global integrated brand agency), Terry provides leadership on analytics, and marketing strategy for Fortune 100 companies . She has been a pioneer in developing the digital analytics capability at Digitas throughout her 16 year tenure. Her accomplishments include designing analytics engines for acquisition and CRM, development of measurement frameworks and methodologies, management of web analytics and research partnerships and solutions, and digital and web analytics training for hundreds of analytics practitioners.

Terry has both B2C and B2B experience across a wide number of industries including financial services, travel, CPG, entertainment, electronics, telecommunications, publishing, and pharmaceuticals. Prior to working at Digitas, Terry worked in technology development at GTE as well as holding various roles in television research and marketing consulting.

Terry was a member of the launch team for the Web Analytics Association Education Committee. In that role, she was a contributor to the WAA-UBC Award of Achievement program in Web Analytics. She continues to be a speaker, moderator and panel member at a variety of analytics and advertising industry events including Emetrics (“The EMetrics Ecosystem,” “Measuring Brand Conversation”), XChange (“Measuring Engagement”), Ad:Tech (“The new measurement currency”), and NATPE.

Terry holds a BS in Computer Science and Applied Mathematics from the State University of NY at Albany, and an MBA in marketing from Babson College.

• Jim Sterne, President, Target Marketing
  Product or Services; Consulting/Academia; Practitioners Consulting

Background

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. Sterne focuses his thirty years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships and has written seven books including:

• World Wide Web Marketing, 1st, 2nd & 3rd Editions
• Customer Service on the Internet, 1st & 2nd Editions
• What Makes People Click: Advertising on the Internet
• E-Mail Marketing
• Web Metrics: Proven Methods for Measuring Web Site Success
• Advanced Email Marketing
• Social Media Metrics: How to Measure and Optimize Your Marketing Investment

With a special focus on Internet metrics, his company, Target Marketing targeting.com, is dedicated to helping organizations understand the possibilities and manage the realities of conducting business online.

Sterne is the producer of the international eMetrics Marketing Optimization Summit emetrics.org and is co-founder and current Chairman of the Digital Analytics Association www.DigitalAnalyticsAssociation.org

Returning

• Shari Cleary, Practitioner, USA
• Jodi McDermott, Vendor, USA
• Joe Megibow, Practitioner, USA
• Bob Page, Practitioner, USA
• Peter Sanborn, Practitioner, USA
• Ed Wu, Practitioner, USA
• Alex Yoder, Vendor, USA