The Marketing Committee helps spread the word about the Digital Analytics Association and the benefits of web analytics.

The Marketing Committee helps design marketing campaigns to promote the association to potential members and related audiences. It works closely with other DAA committees in publicizing all of the DAA activities and projects. The Marketing Committee also helps determine how to market the field of web analytics to those who don't yet understand its benefits.

Key Activities of the Marketing Committee:

• Spread the word about the Digital Analytics Association via all possible outlets including social media
• Spread the word about the value of web analytics
• Support other committees with their marketing needs
• Work with the DAA PR firm to market DAA

Interested in Participating on the Marketing Committee?

Contact Michael Kaushansky and Jared Vestal, Marketing Committee Co-Chairs, to participate in the DAA Marketing Committee.