The Role of DAA Education Committee

Our committee has three main goals:

1. To inform and educate the marketplace about the field of web analytics,
2. To champion the effort to create, train and certify web analytics professionals, and
3. To encourage institutions of higher learning to add web analytics to their curricula.

In this effort, the education committee regularly seeks volunteers to actively assist with educational materials that may be available both to academic institutions and general members of the web analytics community. We look forward to working with you.

Being an Active Member

To be an active member of the Education Committee, you need to be able to:

• Commit to at least 1-2 hours per month to content review and revision
• Participate in conference calls
• Get comfortable with the Basecamp collaborative software
• Store Committee-related documents in a secure location, e.g. not a shared drive
• Ensure that you maintain confidentiality around the work of the Committee and the content provided by the DAA

Getting up to Speed

We’re just getting this committee rolling, and you can help!

Here’s what we ask:

• Take a moment to add your bio and contact details to the Basecamp site
• Sign up to attend the next committee conference call (check our calendar!)
• Familiarize yourself with the structure of Basecamp, and
• Complete the Education Team member survey.

We look forward to meeting you on the next conference call, so be sure to introduce yourself!

Current Work of the Education Committee

Our current primary goal is to review and revise the existing content provided by DAA to UBC. Our most urgent priority is to review the content found in Course 1 (Introduction to Web Analytics) and ensure the material:

• Is current in regards to the latest web analytics standards, and
• Prepares students to take the web analytics certification exam.

To achieve these goals, the education committee is seeking volunteers who are comfortable with one or more of the following:

• Researching and revising existing content, including both written and recorded materials
• Developing or assisting with promotional webcasts or video for the DAA
• Revising existing UBC course exercises, or
• Providing case studies to be used by the DAA.

Committee members interested in working on this project will need to sign the following:

• A non-disclosure agreement, and
• An Assignment of Ownership agreement to ensure that the exclusive copyright of these questions is granted to the DAA.

Send signed copies to the , Helene Cameron-Heslop and Jim Parker.